How to Sell Your Custom Figures Online: A Complete Guide for Artists & Creators

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Whether you’re an indie toy designer or a brand owner looking to enter the collectible figure market, selling custom PVC, vinyl, or resin figures online is more accessible than ever—but also more competitive.

This guide will walk you through every step: from shaping your concept to finding the right manufacturer, building your brand, and choosing platforms that bring real sales.

תוֹכֶן הָעִניָנִים

Define Your Figure Concept and Target Audience

Before you sell, you need a crystal-clear idea of what you’re offering.

Ask yourself:

  • Is your figure based on original characters, pop culture, or client commissions?

  • Who is your target audience—collectors, anime fans, gamers, or niche communities?

  • What kind of material best suits your design: vinyl, PVC or resin?

🎯 Tip: The more unique and niche your figure concept, the easier it is to build a loyal fanbase.

custom figures

Choose the Right Material for Your Custom Figures

Each material offers a different feel, durability, and aesthetic:

חוֹמֶרFeaturesBest For
   ויניל                             Lightweight, smooth texture             Sofubi, collectibles
   PVC                            Affordable, flexible details             Toys with movable parts
  שְׂרָף                             High detail, heavier             Art pieces, statues

💡 Pro Tip: If you’re not sure, ask your manufacturer for recommendations based on your design.

custom figures

Find a Trusted Custom Figure Manufacturer

A reliable manufacturing partner is the foundation of your business. Look for:

  • OEM/ODM experience

  • Clear communication

  • Sample development support

  • Low MOQ & flexible pricing

  • Export experience to your target markets

Why Work With DesignaToy?
We’re a professional Chinese factory with 12+ years of experience in producing high-quality custom vinyl, PVC, and resin figures. From prototyping to mass production, we provide one-stop support for your business.

Develop a Prototype (Don't Skip This Step!)

Whether hand-sculpted or 3D printed, your prototype helps:

  • Visualise final production

  • Correct design issues early

  • Improve material selection

💬 Helpful Tip: Most factories (including us) offer sample services, so you can test market response before going full production.

דמות ויניל מותאמת אישית

Choose the Right Platform to Sell Your Figures

Here are the most popular places to start selling:

  • Etsy – Best for indie artists

  • Shopify – For branded stores

  • Instagram/Facebook – Build community + make direct sales

  • Kickstarter – Fund your first batch

  • Amazon Handmade – For mass reach (but higher competition)

📌 Checklist:
✅ Set up product photos
✅ Write clear descriptions
✅ Use storytelling in your brand

Build a Strong Brand and Online Presence

Don’t just sell a product—sell a story. Customers love to see:

  • Behind-the-scenes process

  • The artist’s inspiration

  • Limited edition drops

  • Packaging unboxing videos

💡 Start small. Be consistent. Be authentic.

Scale Up: Wholesale, Exhibitions & Licensing

Once you have a few successful batches:

  • Partner with local toy stores or comic shops

  • Attend conventions (Comic-Con, DesignerCon)

  • Consider licensing deals with IP holders

🌍 We can help you scale globally with flexible production and fast delivery.

custom figures
custom figures

Summary

Selling custom figures online isn’t just about posting a photo and waiting. It takes clear positioning, professional production, and a story your audience connects with. With the right manufacturer by your side, you can build a toy brand that lasts.

Ready to Sell Your Custom Figures Online? Let’s Work Together.

Whether you’re launching your first figure or scaling up to wholesale, we’re here to help. At DesignaToy, we work closely with designers, artists, and brands around the world to bring their visions to life—safely, smoothly, and affordably.

📩 Contact us to get a quote or start your sample today.
📱 Available on WhatsApp for faster replies.

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DesignaToy

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