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Whether you’re an indie toy designer or a brand owner looking to enter the collectible figure market, selling custom PVC, vinyl, or resin figures online is more accessible than ever—but also more competitive.
This guide will walk you through every step: from shaping your concept to finding the right manufacturer, building your brand, and choosing platforms that bring real sales.
Before you sell, you need a crystal-clear idea of what you’re offering.
Ask yourself:
Is your figure based on original characters, pop culture, or client commissions?
Who is your target audience—collectors, anime fans, gamers, or niche communities?
What kind of material best suits your design: vinyl, PVC or resin?
🎯 Tip: The more unique and niche your figure concept, the easier it is to build a loyal fanbase.
Each material offers a different feel, durability, and aesthetic:
| Material | Features | Best For |
|---|---|---|
| Vinyl | Lightweight, smooth texture | Sofubi, collectibles |
| PVC | Affordable, flexible details | Toys with movable parts |
| Resin | High detail, heavier | Art pieces, statues |
💡 Pro Tip: If you’re not sure, ask your manufacturer for recommendations based on your design.
A reliable manufacturing partner is the foundation of your business. Look for:
OEM/ODM experience
Clear communication
Sample development support
Low MOQ & flexible pricing
Export experience to your target markets
✨ Why Work With DesignaToy?
We’re a professional Chinese factory with 12+ years of experience in producing high-quality custom vinyl, PVC, and resin figures. From prototyping to mass production, we provide one-stop support for your business.
Whether hand-sculpted or 3D printed, your prototype helps:
Visualise final production
Correct design issues early
Improve material selection
💬 Helpful Tip: Most factories (including us) offer sample services, so you can test market response before going full production.
Here are the most popular places to start selling:
Etsy – Best for indie artists
Shopify – For branded stores
Instagram/Facebook – Build community + make direct sales
Kickstarter – Fund your first batch
Amazon Handmade – For mass reach (but higher competition)
📌 Checklist:
✅ Set up product photos
✅ Write clear descriptions
✅ Use storytelling in your brand
Don’t just sell a product—sell a story. Customers love to see:
Behind-the-scenes process
The artist’s inspiration
Limited edition drops
Packaging unboxing videos
💡 Start small. Be consistent. Be authentic.
Once you have a few successful batches:
Partner with local toy stores or comic shops
Attend conventions (Comic-Con, DesignerCon)
Consider licensing deals with IP holders
🌍 We can help you scale globally with flexible production and fast delivery.
Selling custom figures online isn’t just about posting a photo and waiting. It takes clear positioning, professional production, and a story your audience connects with. With the right manufacturer by your side, you can build a toy brand that lasts.
Whether you’re launching your first figure or scaling up to wholesale, we’re here to help. At DesignaToy, we work closely with designers, artists, and brands around the world to bring their visions to life—safely, smoothly, and affordably.
📩 Contact us to get a quote or start your sample today.
📱 Available on WhatsApp for faster replies.
I really enjoy the art toy industry because my work makes my clients’ products more beautiful and enjoyable. If you have any questions about custom figures, feel free to contact me!
Worried about fake vinyl figures on the market? Whether you’re a collector or a brand owner working with manufacturers, this guide will teach you how to identify counterfeit figures, avoid common traps, and work confidently with real factories like Designa Toy.
Want to sell your own custom figures online? Whether you’re a toy artist, designer, or startup, this guide shows you how to bring your ideas to life, choose the right platforms, find a trusted figure manufacturer, and grow your brand step by step.
To make a resin figure, begin by conceptualizing and designing your figure, create a prototype, make a silicone mold, cast the resin, and finally, demold and finish your piece. By following these steps, you can craft a unique resin figure that showcases your artistic vision.
We are a custom vinyl toys manufacturer dedicated to transforming your creative ideas into unique, high-quality figures. With a focus on detail and customization, we bring your visions to life, whether for personal projects or limited edition collections.
Need something helped in a short time? We’ve got a plan for you.
